What You Need To Know About the Red Thumb Movement

Posted on behalf of Henness & Haight on Jan 12, 2015 in Car Accident News

Cell phone use while driving is, by some estimates, a greater threat to motorists, pedestrians and cyclists than drinking and driving. If you were injured in an auto collision caused by a distracted driver, do not hesitate to contact Henness & Haight's Las Vegas auto accident attorneys.

The latest statistics by the United States Department of Transportation estimate that cell phones are in some way related to over 1.5 million automobile accidents annually. These accidents result in 6,000 deaths every year. To raise awareness about this issue, the Red Thumb Movement has arisen.

Evolution of an Idea

Created through a partnership with NBC Universal, Nissan, and Maroon 5 front man Adam Levine, the Red Thumb movement is using an event called Red Thumb Day, spun off of a related idea--the Red Thumb Reminder--into a single combined effort. The initial Red Thumb Reminder movement was created by EVB advertising executive Steve Babcock. The idea is that by marking your thumb in red, you remind yourself not to text while driving.

Raising Awareness

Levine became involved to help raise awareness about the issue, a danger for all who use the roads. On December 15, Levine announced Red Thumb Day, a full 24 hours devoted to Babcock's idea. However, rather than simply creating a day, Levine encouraged people to stop using their phones when behind the wheel, all the time.

Alarming Statistics

A study conducted by the Transportation Research Institute at the University of Michigan revealed that 25% of teen drivers text while driving, even in a limited fashion. A full one-fifth of teens admitted to holding extended text conversation while driving. Just as alarming is the revelation that 10% of parents admitted to the same.

The Red Thumb Movement

Nissan North American, Inc., released these statistics and paired with Levine and NBC to encourage all drivers to stop using their phones while driving. They point out that while it may seem like marking your thumb red is insignificant, it in fact serves as an important reminder to the danger at hand. They are encouraging drivers to share photos tagged with the #RedThumb hashtag on all social media channels. These photos will then be collected and posted on a microsite where they will be paired with a personal message from Levine about the movement and cause.

Getting Involved

Thumb bands for the movement were distributed to the entire audience on the hit television series The Voice at the December 16 taping. For those unable to attend the show, the most basic way to get involved with the movement is to mark your thumb in red and pledge never to use your cell phone while driving. Special Red Thumb Reminder bands are available at many local Nissan dealerships. More information about the movement is available at the official Red Thumb website at www.redthumb.org which also contains more information about where to pick up a thumb band and help to raise awareness about putting a stop to texting and driving. Do you have any stories about texting and driving that you would like to share? Leave a message below and join the cause!